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FieldEye

LOTUSLEGAL

Identity & Branding

B2B SaaS

Rebrand

About The Project

Lead the rebranding initiative for Hitched, now FieldEye, by establishing a strong foundation of brand attributes and executing a strategic rollout plan.

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Challenge

In response to technological advancements and a refined vision for the future, Hitched underwent a comprehensive rebranding initiative, culminating in its transformation into FieldEye. As the project lead of the rebrand, I spearheaded the entire project to create a seamless and expeditious transition that would accurately reflect the company's profound evolution.

Action

Conducted extensive research to understand the company's recent technological advancements, future vision, market positioning, customer perceptions, and preferences.
Collaborated with key stakeholders to define the new brand attributes and establish a clear direction for the rebranding initiative to ensure alignment with the company's updated values, mission, and goals.
Developed a comprehensive rebranding strategy and implementation plan, outlining key milestones, timelines, and resources needed to execute the transition smoothly and efficiently.
Crafted an entirely new brand identity, including logo design, color palette, typography, and visual elements, that truly reflected the company's innovative spirit and forward-thinking approach.
Engaged with internal teams and external partners to ensure consistency and cohesion across all brand touchpoints, including marketing materials, website, social media, and communication channels.
Facilitated internal training and communication sessions to educate employees about the rebranding initiative and ensure buy-in and support from all levels of the organization.

Results

A refreshed and modernized brand identity that accurately reflects FieldEye's technological advancements and future vision, enhancing differentiation and competitiveness in the market.
Executed a seamless transition from Hitched to FieldEye, with zero disruption to operations and customer relationships, and fostered a positive reception from both internal stakeholders and external audiences.
Increased brand awareness and recognition, with the new brand identity resonating with target audiences and driving engagement across various channels.
Strengthened company culture and alignment, with employees embracing the new brand identity and rallying behind FieldEye's mission and values.
Positioned FieldEye for continued growth and success in the evolving landscape of the technology industry, with a cohesive and impactful brand identity that supports its strategic objectives.

FieldEye

LOTUSLEGAL

About The Project

Challenge

Action

Results

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