Voyage SMS

LOTUSLEGAL

Website
B2B SaaS
Web Design & Development
Voyage SMS

About The Project

Launch Voyage SMS's online presence to refine their brand, improve functionality, and implement creative SEO strategies to increase organic traffic and conversions.

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Challenge

Voyage SMS, a market leader specializing in SMS marketing solutions, recognized the need to revamp its online presence to better reflect its true brand identity and improve functionality. They approached me to redesign, build, and launch a new website that would not only showcase their services effectively but also provide them with a platform for easy internal collaboration and updating. Understanding their goals, I embarked on the project to deliver a website that would enhance their branding, improve their messaging, increase organic traffic through SEO, and drive conversions.

Action

  • Collaborated closely with Voyage SMS's team to refine their branding elements, including logo design, color scheme, typography, and imagery, to create a cohesive and visually appealing online experience.
  • Utilized a website hosting platform with built-in content management system capabilities to provide them with the flexibility to make updates and collaborate internally without relying on external support.
  • Implemented search engine optimization best practices, including keyword research, on-page optimization, meta tags optimization, and site speed optimization, to increase organic visibility and attract targeted traffic.
  • Designed and developed a very user-friendly website layout and navigation structure that prioritizes clarity, ease of use, and conversion optimization, with clear calls-to-action and streamlines contact forms to encourage user engagement and lead generation.

Results

  • A refreshed and cohesive brand identity that accurately reflects Voyage SMS's values and services, enhancing their credibility and trust.
  • Increased organic traffic and search engine visibility, with SEO optimizations leading to higher rankings and improved click-through rates for relevant keywords.
  • Improved user engagement and conversion rates, with intuitive navigation, compelling content, and optimized CTAs driving more leads and inquiries from website visitors.
  • Enhanced internal collaboration and efficiency for Voyage SMS's team with a new website hosting platform that enables easy updates and content management without technical expertise.
Voyage SMS
Voyage SMS
Voyage SMS
Voyage SMS